Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
Book Details
Format
Hardback or Cased Book
ISBN-10
1849506035
ISBN-13
9781849506038
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2009
Print length
324 Pages
Weight
602 grams
Dimensions
23.70 x 16.00 x 2.90 cms
Product Classification:
Tourism industryHospitality industry
Ksh 17,300.00
Manufactured on Demand
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Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
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