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Place Event Marketing in the Asia Pacific Region

By: Waldemar Cudny (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9781032061016

Publisher: Taylor & Francis Ltd

Publication Date: May 31st, 2023

Dimension: 23.40 x 15.60 x 45.30 cms

Category: Urban communities

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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