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Planning and Managing the Experience Economy in Tourism

By: Rui Augusto da Costa (Author) , Filipa Brandao (Author) , Zelia Breda (Author)

Manufacture on Demand

Ksh 44,300.00

Format: Paperback or Softback

ISBN-13: 9781799887768

Publisher: IGI Global

Publication Date: Dec 30th, 2021

Weight: 1102 grams

Dimension: 28.40 x 43.00 x 2.90 cms

Category: ECONOMICS

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Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.

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