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Playing to Win

By: Thomas P. Oates (Author) , Robert Alan Brookey (Author)

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Ksh 15,100.00

Format: Hardback or Cased Book

ISBN-13: 9780253014993

Publisher: Indiana University Press

Publication Date: Jan 12th, 2015

Dimension: 22.90 x 15.20 x 51.30 cms

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.

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