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Political Brands

By: Ciara Torres-Spelliscy (Author)

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Ksh 31,350.00

Format: Hardback or Cased Book

ISBN-13: 9781789901818

Publisher: Edward Elgar Publishing Ltd

Publication Date: Sep 25th, 2019

Category: Civil rights & citizenship (Class here: suffrage)

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From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands.

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