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Polling Matters

By: Frank Newport (Author)

Manufacture on Demand

Ksh 4,850.00

Format: Hardback or Cased Book

ISBN-13: 9780446530644

Publisher: Little, Brown & Company

Publication Date: Aug 19th, 2004

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Integrating lessons from history and social science in a conversational style, Newport, editor in chief of The Gallup Poll, the country's preeminent polling source, explains how polling works and why polls matter in this book for general readers and students. He advocates polls as the best mechanis

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