Pop : Truth and Power at the Coca-Cola Company
Book Details
Format
Paperback / Softback
ISBN-10
0099472570
ISBN-13
9780099472575
Publisher
Cornerstone
Imprint
Arrow Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2005
Print length
496 Pages
Weight
344 grams
Dimensions
19.80 x 12.90 x 5.90 cms
Ksh 3,050.00
Manufactured on Demand
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Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment.
Coca-Cola is the world''s best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
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