Predatory Thinking
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''A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius'' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott''s distinguished career as a copywriter, creative director, and founder of some of London''s most high-profile advertising agencies.
Get Predatory Thinking by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pan Macmillan and it has pages.
