Crossover Creativity : Real-life stories about where creativity comes from
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Ideas don''t just happen, they don''t spring from nowhere.
Ideas come to life from everything that''s already inside our brains.
Because new ideas are actually a new reaction between existing ideas.
This means creativity is about finding ways to put unrelated, disconnected things together.
When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.
That''s Crossover Creativity.
The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you.
In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
Get Crossover Creativity by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harriman House Publishing and it has pages.
