Professional Services Marketing : How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Book Details
Format
Hardback or Cased Book
ISBN-10
1118604342
ISBN-13
9781118604342
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 12th, 2013
Print length
368 Pages
Weight
640 grams
Dimensions
16.80 x 23.70 x 3.10 cms
Product Classification:
Sales & marketing
Ksh 4,300.00
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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms.
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