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Promoting Organizational Performance Through 5G and Agile Marketing

By: Jose Duarte Santos (Author) , Bruno Miguel Sousa (Author)

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Ksh 60,200.00

Format: Hardback or Cased Book

ISBN-13: 9781668455234

Publisher: IGI Global

Publication Date: Nov 30th, 2022

Dimension: 27.90 x 21.60 x 36.30 cms

Category: Sales & marketing management

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Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships. The book consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing.

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