Public Relations
Book Details
Format
Paperback / Softback
ISBN-10
1779562896
ISBN-13
9781779562890
Publisher
Arcler Press
Imprint
Delve Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 31st, 2026
Print length
210 Pages
Product Classification:
Public relations
Ksh 17,300.00
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0 in stock
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Explore the principles and practices of public relations with an emphasis on media relations, crisis communication, branding, and digital strategies. Learn to manage reputations and stakeholder relationships through real-world case studies and practical examples, providing a solid foundation for both students and professionals.
This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and professionals, it provides a solid foundation for effective public relations practice.
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