Explore the principles and practices of public relations with an emphasis on media relations, crisis communication, branding, and digital strategies. Learn to manage reputations and stakeholder relationships through real-world case studies and practical examples, providing a solid foundation for both students and professionals.
This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and professionals, it provides a solid foundation for effective public relations practice.
Get Public Relations by Purborini Budiman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Arcler Press and it has 210 pages.
Our digital collection is currently being curated to ensure the best possible reading experience on Werezi. We'll be launching our Ebooks platform shortly.
Your privacy, your choice
Make Werezi work for you
We use essential cookies for your cart and sign-in. With your permission, optional cookies help us understand how Werezi is used and improve your book recommendations.
Essential cookies are always active. Optional analytics stay off unless you choose Allow all.