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Public Relations as Dramatistic Organizing

By: Peter M. Smudde (Author)

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Ksh 7,550.00

Format: Paperback or Softback

ISBN-13: 9781572739550

Publisher: Hampton Press

Publication Date: Jun 30th, 2011

Category: Public relations

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Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.

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