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Public Relations Campaigns
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Public Relations Campaigns : An Integrated Approach

3 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1071902016
ISBN-13 9781071902011
Edition 3 Revised edition
Publisher Sage Publications Inc Ebooks
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 11th, 2025
Print length 344 Pages
Weight 610 grams
Product Classification: Public relations
Ksh 26,450.00
Werezi Extended Catalogue 0 in stock

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Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. The Third Edition emphasizes the importance of diversity initiatives and highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management.
Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. The Third Edition emphasizes the importance of diversity initiatives and highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management.

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