Public Relations Writing : Strategies & Structures
Book Details
Format
Paperback / Softback
ISBN-10
1305500008
ISBN-13
9781305500006
Publisher
Cengage Learning, Inc
Imprint
Wadsworth Publishing Co Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 2016
Print length
384 Pages
Weight
628 grams
Dimensions
23.50 x 18.70 x 1.60 cms
Product Classification:
Public relations
Ksh 12,350.00
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Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
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