Pulp Vietnam : War and Gender in Cold War Men's Adventure Magazines

Pulp Vietnam argues that Cold War-era men's adventure magazines crafted a particular version of martial masculinity that shaped GIs' expectations and perceptions of war in Vietnam by idealizing wartime heroism and the sexual conquest of women.

In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men''s adventure magazines helped shape the attitudes of young, working-class Americans, the same men who fought and served in the long and bitter war in Vietnam. The ''macho pulps'' - boasting titles like Man''s Conquest, Battle Cry, and Adventure Life - portrayed men courageously defeating their enemies in battle, while women were reduced to sexual objects, either trivialized as erotic trophies or depicted as sexualized villains using their bodies to prey on unsuspecting, innocent men. The result was the crafting and dissemination of a particular version of martial masculinity that helped establish GIs'' expectations and perceptions of war in Vietnam. By examining the role that popular culture can play in normalizing wartime sexual violence and challenging readers to consider how American society should move beyond pulp conceptions of ''normal'' male behavior, Daddis convincingly argues that how we construct popular tales of masculinity matters in both peace and war.