Punters : How Paddy Power Bet Billions and Changed Gambling Forever
by
Aaron Rogan
Book Details
Format
Paperback / Softback
ISBN-10
0008463913
ISBN-13
9780008463915
Publisher
HarperCollins Publishers
Imprint
HarperCollins
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 9th, 2022
Print length
416 Pages
Weight
282 grams
Dimensions
13.00 x 19.70 x 3.20 cms
Product Classification:
Business innovationBusiness ethics & social responsibilityInternet gambling
Ksh 1,800.00
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The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.
The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
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