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Putting On Appearances - Gender and Advertising

By: Diane Barthel (Author)

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Ksh 5,900.00

Format: Paperback or Softback

ISBN-13: 9780877226611

Publisher: Temple University Press,U.S.

Publication Date: Aug 14th, 1989

Weight: 306 grams

Dimension: 21.00 x 14.30 x 1.80 cms

Category: SOCIOLOGY & ANTHROPOLOGY

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Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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