Python for Marketing Research and Analytics
2020 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030497194
ISBN-13
9783030497194
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 3rd, 2020
Print length
272 Pages
Ksh 10,800.00
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This book provides an introduction to quantitative marketing with Python. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS;
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