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Qualitative Research

By: Sheila Keegan (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9780749454647

Publisher: Kogan Page Ltd

Publication Date: Oct 3rd, 2009

Weight: 498 grams

Dimension: 23.50 x 15.60 x 1.90 cms

Category: Market research

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Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.

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