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Qualitative Research in Intelligence and Marketing

By: Alf H. Walle (Author)

Manufacture on Demand

Ksh 18,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567203660

Publisher: Bloomsbury Publishing Plc

Publication Date: Oct 30th, 2000

Dimension: 23.50 x 15.60 x 59.50 cms

Category: Market research

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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

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