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Qualitative Research in Marketing and Management

By: UK) Hackley University of London Chris (Royal Holloway (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9781138332218

Publisher: Taylor & Francis Ltd

Publication Date: Dec 19th, 2019

Weight: 426 grams

Dimension: 22.20 x 13.50 x 1.60 cms

Category: Research methods: general

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This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

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