Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
5 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1398604127
ISBN-13
9781398604124
Edition
5 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 3rd, 2022
Print length
368 Pages
Weight
576 grams
Dimensions
15.80 x 23.40 x 2.50 cms
Product Classification:
Market research
Ksh 6,650.00
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Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.
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