Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

Quick Service Restaurants, Franchising, and Multi-Unit Chain Management provides a multifaceted view on the one-hundred-billion-dollar industry with worldwide appeal. Quick-service restaurants (QSRs) have been the dominant segment of the food service industry since their inception in the 1920s. This book focuses on the QSR industry, its historical roots in America, consumer acceptance, management practices, international expansion, and co-branding opportunities. A nationwide survey of mature customers highlights the characteristics, unpleasant service experiences, and service requirements that diminish their satisfaction in QSRs. There is a chapter on airline food and what companies are doing to improve food quality and customer satisfaction. There are also chapters focusing on food safety, sanitation, and consumption trends. A case study of Billy Ingram and White Castle restaurants shows how hamburgers became a staple menu item in American restaurants.

Learn about new strategies to improve service, quality, and profitability for quick service restaurants!
Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America.

This informative book contains vital information on:

• growth, change and strategy in the international foodservice industry
• food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
• food consumption patterns and the driving forces that influence consumer food preferences
• the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
• consumer attitudes toward airline food
• adding quick-service meals to airplane menus
• factors influencing parental patronage of QSRs
• a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus