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R U #SoLoMo Ready?
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R U #SoLoMo Ready? : Consumers and Brands in the Digital Era

Book Details

Format Paperback / Softback
ISBN-10 1631572563
ISBN-13 9781631572562
Publisher Business Expert Press
Imprint Business Expert Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 30th, 2016
Print length 180 Pages
Weight 172 grams
Dimensions 22.80 x 15.20 x 0.60 cms
Product Classification: Advertising
Ksh 3,250.00
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In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach

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