Radical Innovation : Everybody can if they know how
Book Details
Format
Paperback / Softback
ISBN-10
8245033774
ISBN-13
9788245033779
Publisher
Fagbokforlaget
Imprint
Fagbokforlaget
Country of Manufacture
NO
Country of Publication
GB
Publication Date
May 26th, 2020
Print length
220 Pages
Weight
374 grams
Dimensions
22.00 x 15.70 x 2.00 cms
Product Classification:
Business innovation
Ksh 5,750.00
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This book offers a complete guide to how organizations can build a well-working radical innovation muscle. The author differentiates between incremental and radical innovation, focusing on the radical side, which is where most companies fail. Radical innovation is breaking with the development pattern of the present value creation and finding economical potential in a completely new direction. Tverlid has spent several decades working deeply in the subject area from various perspectives in large companies. He has been key in developing and implementing radical innovation in Equinor, where he currently works as innovation specialist. This book sums up the knowledge he has gained from this journey in a story-like format, emphasizing the importance of taking a systematic approach to radical innovation. This is a handbook for the generation of radical innovation. The step-by-step method allows companies to reproduce radical concepts while keeping the budget at a reasonable level. The effort remains modest while the effect, on the contrary, becomes visible throughout the company and beyond. Although the model is built on a company structure, the basic radical innovation principles are also valuable for smaller informal groups and individuals.
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