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Raising the Bar
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Raising the Bar : Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

Book Details

Format Paperback / Softback
ISBN-10 0787986712
ISBN-13 9780787986711
Publisher John Wiley & Sons Inc
Imprint Jossey-Bass Inc.,U.S.
Country of Manufacture US
Country of Publication GB
Publication Date Nov 3rd, 2006
Print length 368 Pages
Weight 528 grams
Dimensions 23.10 x 15.40 x 2.70 cms
Product Classification: Food manufacturing & related industries
Ksh 4,300.00 Werezi Extended Catalogue

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In April 2000, Gary Erickson, founder of Clif Bar, turned down a $120 million offer to buy his company. Now, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever! In Raising the Bar, Erickson and coauthor Lois Lorentzen show that some things are more important than money.

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