Reluctant Capitalists : Bookselling and the Culture of Consumption
Book Details
Format
Paperback / Softback
ISBN-10
0226525910
ISBN-13
9780226525914
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 1st, 2007
Print length
328 Pages
Weight
510 grams
Dimensions
23.10 x 15.30 x 2.50 cms
Product Classification:
Cultural studiesDomestic tradeRetail sectorPublishing industry & book trade
Ksh 5,050.00
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Bookselling has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Yet unlike other retail industries, bookselling should be "above" questions of profit. This work investigates what drives this belief and how it is affected by the changing retail environment.
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