Report on China’s Cruise Industry
Softcover Reprint of the Original 1st 2018 ed.
Book Details
Format
Paperback / Softback
ISBN-10
9811340838
ISBN-13
9789811340833
Edition
Softcover Reprint of the Original 1st 2018 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 19th, 2019
Print length
279 Pages
Product Classification:
AsiaDevelopment economics & emerging economiesDevelopment economics and emerging economiesInternational businessHospitality and service industriesHospitality, sports, leisure and tourism industriesTourism industryHospitality industryHighway & traffic engineeringHighway and traffic engineering
Ksh 21,600.00
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A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC Cruises, Star Cruises, Norwegian Cruise Line and Dream Cruises, have entered the cruise market in Mainland China.
The book contains 12 contributions that explain the current state of China’s cruise industry and future development. Dating from the 1960s and with the rapid development of over 50 years, the modern cruise industry has developed into one of the fastest growing industries with the most remarkable economic benefits in the global tourism and hospitality industry, known as a “golden industry on the golden waterway”. In recent years, with the gradual saturation of international cruise market and the eastward-moving trend of the center of cruise market, China has become a strategic emerging market with which international cruise lines have been competing. A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC Cruises, Star Cruises, Norwegian Cruise Line and Dream Cruises, have entered the cruise market in Mainland China.
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