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Research in Consumer Behavior

By: Russell W. Belk (Author) , Russell W. Belk (Author)

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Ksh 23,750.00

Format: Hardback or Cased Book

ISBN-13: 9780857244437

Publisher: Emerald Publishing Limited

Publication Date: Dec 6th, 2010

Weight: 658 grams

Dimension: 23.40 x 15.60 x 3.00 cms

Category: Market research

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Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

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