Research in Consumer Behavior
Book Details
Format
Hardback or Cased Book
Book Series
Research in Consumer Behavior
ISBN-10
0857244434
ISBN-13
9780857244437
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 6th, 2010
Print length
310 Pages
Weight
298 grams
Dimensions
23.40 x 15.60 x 3.00 cms
Product Classification:
Market research
Ksh 17,800.00
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Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
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