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Research in Consumer Behavior

By: Russell W. Belk (Author) , Kent Grayson (Author) , Albert M. MunizJr. (Author)

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Ksh 23,300.00

Format: Hardback or Cased Book

ISBN-13: 9781780521169

Publisher: Emerald Publishing Limited

Publication Date: Oct 28th, 2011

Weight: 536 grams

Dimension: 23.50 x 16.40 x 2.40 cms

Category: Market research

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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

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