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Research Methods in Service Industry Management

By: Nick (Hong Kong Polytechnic University) Johns (Author) , Darren (James Cook University) Lee-Ross (Author)

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Ksh 21,950.00

Format: Paperback or Softback

ISBN-13: 9780304335121

Publisher: Cengage Learning EMEA

Publication Date: Jul 23rd, 1998

Weight: 364 grams

Dimension: 24.40 x 16.70 x 0.90 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Offers an analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in Service Industry Management, with a view to providing a practical perspective.

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