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Research Themes for Events

By: (Edited by) David McGillivray , (Edited by) Dr Peter Robinson , (Edited by) Gayle McPherson , (Edited by) Rebecca Finkel

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Ksh 16,050.00

Format: Hardback or Cased Book

ISBN-10: 1780642520

ISBN-13: 9781780642529

Publisher: CABI Publishing

Imprint: CABI Publishing

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 25th, 2013

Print length: 192 Pages

Weight: 568 grams

Dimensions (height x width x thickness): 17.70 x 24.80 x 1.60 cms

Product Classification: Hospitality industry

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*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

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