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Research Themes for Events

By: UK) Finkel Rebecca (Queen Margaret University (Author) , UK) McGillivray David (University of the West of Scotland (Author) , UK) McPherson Gayle (University of the West of Scotland (Author)

1 in stock

Ksh 18,350.00

Format: Hardback or Cased Book

ISBN-13: 9781780642529

Publisher: CABI Publishing

Publication Date: Oct 25th, 2013

Weight: 568 grams

Dimension: 17.70 x 24.80 x 1.60 cms

Category: Hospitality industry

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Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

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