Research Themes for Events
Book Details
Format
Hardback or Cased Book
ISBN-10
1780642520
ISBN-13
9781780642529
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 25th, 2013
Print length
192 Pages
Weight
568 grams
Dimensions
17.70 x 24.80 x 1.60 cms
Product Classification:
Hospitality industry
Ksh 16,050.00
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*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.
Get Research Themes for Events by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by CABI Publishing and it has pages.
