Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation
Book Details
Format
Hardback or Cased Book
ISBN-10
1838676643
ISBN-13
9781838676643
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 7th, 2020
Print length
240 Pages
Weight
474 grams
Dimensions
16.10 x 23.70 x 2.10 cms
Product Classification:
Market researchRetail sector
Ksh 14,050.00
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The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
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