Retail Marketing : Shopper Behaviour and Retail Management at the Point-of-Purchase
3 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1009440691
ISBN-13
9781009440691
Edition
3 Revised edition
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 2025
Print length
459 Pages
Product Classification:
Behavioural theory (Behaviourism) Behavioural economics Sales & marketing Distributive industries
Ksh 16,200.00
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Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
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