Retail Value Chain : How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Name: Retail Value Chain
Brand: Kogan Page Ltd
SKU: 9780749454562
Price: 6600 KES
Availability: OutOfStock
ISBN: 9780749454562

by Hanna Sivonen , Sami Finne

Book Details

Format Hardback

ISBN-10 0749454563

ISBN-13 9780749454562

Publisher Kogan Page Ltd

Imprint Kogan Page Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 3rd, 2008

Print length 384 Pages

Weight 758 grams

Dimensions 24.50 x 16.90 x 3.30 cms

Product Classification: Sales & marketing Sales and marketing

KSh 6,600.00

Currently unavailable 0 in stock

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Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.

The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

Get Retail Value Chain by Hanna Sivonen, Sami Finne at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has 384 pages.