Retail Value Chain : How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Book Details
Format
Hardback or Cased Book
ISBN-10
0749454563
ISBN-13
9780749454562
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2008
Print length
384 Pages
Weight
758 grams
Dimensions
24.50 x 16.90 x 3.30 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 6,600.00
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Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.
<p><b>The Retail Value Chain</b> analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.<br><br>In addition to providing useful insights into why retail operates the way it does, <b style="font-family: verdana, tahoma; font-size: x-small;">The Retail Value Chain</b> describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.</p>
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