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Rethinking Advertising as Paratextual Communication

By: Chris Hackley (Author) , Rungpaka A. Hackley (Author)

Extended Catalogue

Ksh 6,550.00

Format: Paperback or Softback

ISBN-13: 9781035312139

Publisher: Edward Elgar Publishing Ltd

Publication Date: Jan 3rd, 2023

Weight: 214 grams

Dimension: 13.70 x 21.70 x 1.30 cms

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Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

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