Rethinking Prestige Branding : Secrets of the Ueber-Brands
Re-issue
Book Details
Format
Hardback or Cased Book
ISBN-10
0749479221
ISBN-13
9780749479220
Edition
Re-issue
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2016
Print length
272 Pages
Weight
574 grams
Dimensions
16.40 x 24.10 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 17,450.00
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Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
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