Rethinking Rational Choice Theory : A Companion on Rational and Moral Action
1st ed. 2012
by
Jan de Jonge
Book Details
Format
Paperback / Softback
ISBN-10
1349325538
ISBN-13
9781349325535
Edition
1st ed. 2012
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2012
Print length
355 Pages
Ksh 16,200.00
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The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
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