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REVIEW COMMENT ANALYSIS FOR E-COMMERCE
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REVIEW COMMENT ANALYSIS FOR E-COMMERCE

Book Details

Format Hardback or Cased Book
ISBN-10 9813100044
ISBN-13 9789813100046
Publisher World Scientific Publishing Co Pte Ltd
Imprint World Scientific Publishing Co Pte Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 29th, 2016
Print length 174 Pages
Weight 438 grams
Dimensions 16.00 x 23.70 x 1.60 cms
Product Classification: Data mining
Ksh 13,500.00
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This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.


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