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Time-aware Conversion Prediction For E-commerce
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Time-aware Conversion Prediction For E-commerce

Book Details

Format Hardback or Cased Book
ISBN-10 9813224703
ISBN-13 9789813224704
Publisher World Scientific Publishing Co Pte Ltd
Imprint World Scientific Publishing Co Pte Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 8th, 2018
Print length 152 Pages
Weight 410 grams
Dimensions 15.80 x 23.50 x 1.60 cms
Product Classification: E-commerce: business aspects
Ksh 19,800.00 Werezi Extended Catalogue

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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.


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