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Risky Curves

By: USA) Friedman New York Yorktown Heights Daniel (IBM (Author) , R. Mark Isaac (Author) , Duncan James (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9780415636100

Publisher: Taylor & Francis Ltd

Publication Date: Feb 3rd, 2014

Weight: 378 grams

Dimension: 24.10 x 16.40 x 1.40 cms

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For several decades, the orthodox economics approach to understanding choice under risk has been to assume that each individual person maximizes some sort of personal utility function defined over purchasing power. This new volume contests that even the best wisdom from the orthodox theory is inadequate, and proposes the return to a simpler sort of scientific theory of risky choice

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