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Risky Curves

By: USA) Friedman New York Yorktown Heights Daniel (IBM (Author) , R. Mark Isaac (Author) , Duncan James (Author)

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Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9781138096462

Publisher: Taylor & Francis Ltd

Publication Date: May 25th, 2017

Weight: 240 grams

Dimension: 15.70 x 23.20 x 1.70 cms

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For several decades, the orthodox economics approach to understanding choice under risk has been to assume that each individual person maximizes some sort of personal utility function defined over purchasing power. This new volume contests that even the best wisdom from the orthodox theory is inadequate, and proposes the return to a simpler sort of scientific theory of risky choice

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