Romancing the Market

Name: Romancing the Market
Brand: Taylor & Francis Ltd
SKU: 9780415184175
Price: 37800 KES
Availability: OutOfStock
ISBN: 9780415184175

Book Details

Format Hardback

Book Series Routledge Interpretive Marketing Research

ISBN-10 0415184177

ISBN-13 9780415184175

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 3rd, 1998

Print length 312 Pages

Weight 531 grams

Product Classification: Sales & marketing

KSh 37,800.00

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Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific ''truth''. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

Get Romancing the Market by Anne Marie Doherty at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 312 pages.