Rowntree and the Marketing Revolution, 1862–1969
Book Details
Format
Hardback or Cased Book
ISBN-10
0521435129
ISBN-13
9780521435123
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 5th, 1995
Print length
768 Pages
Weight
1,499 grams
Dimensions
23.40 x 15.60 x 4.10 cms
Product Classification:
Economic historySales & marketingFood manufacturing & related industries
Ksh 24,550.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
Get Rowntree and the Marketing Revolution, 1862–1969 by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
