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Sales Enablement
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Sales Enablement : Tools and Techniques for Modern Sales Organization

2023 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 3658403640
ISBN-13 9783658403645
Edition 2023 ed.
Publisher Springer
Imprint Springer
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 27th, 2023
Print length 96 Pages
Ksh 7,200.00
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This book helps in building an optimally designed and customer-oriented sales organization. The focus is on the sales enablement process as a holistic framework concept. The book is aimed at managers and all who deal with sales strategies.
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.  
The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. 
The book is aimed at managers and all who deal with sales strategies.  

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