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Sales Management for Improved Organizational Competitiveness and Performance

By: Jose Duarte Santos (Author)

Manufacture on Demand

Ksh 49,700.00

Format: Paperback or Softback

ISBN-13: 9781668434314

Publisher: IGI Global

Publication Date: Aug 30th, 2022

Dimension: 27.90 x 21.60 x 28.70 cms

Category: Sales & marketing management

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Highlights the influences of management, marketing, and technology on sales, and presents trends in sales, namely the digital transformation that is taking place in organisations. The book also considers innovative concepts, techniques, and tools in the sales area.

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