Scenario Planning - Revised and Updated : The Link Between Future and Strategy
Revised and updated
Book Details
Format
Hardback or Cased Book
ISBN-10
0230579191
ISBN-13
9780230579194
Edition
Revised and updated
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2009
Print length
204 Pages
Weight
478 grams
Dimensions
23.60 x 16.40 x 2.30 cms
Ksh 12,600.00
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Quality
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
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