Seducing Strangers : How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
by
Josh Weltman
Book Details
Format
Paperback / Softback
ISBN-10
076118175X
ISBN-13
9780761181750
Publisher
Workman Publishing
Imprint
Workman Adult
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 7th, 2015
Print length
192 Pages
Weight
304 grams
Dimensions
20.50 x 15.20 x 2.00 cms
Product Classification:
Sales & marketingAdvertising
Ksh 2,700.00
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0 in stock
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Quality
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Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.
How to get someone, somewhere, to do something.
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
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