Seducing Strangers : How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

Name: Seducing Strangers
Brand: Workman Publishing
SKU: 9780761181750
Price: 2700 KES
Availability: InStock
ISBN: 9780761181750

by Josh Weltman

Book Details

Format Paperback / softback

ISBN-10 076118175X

ISBN-13 9780761181750

Publisher Workman Publishing

Imprint Workman Adult

Country of Manufacture US

Country of Publication GB

Publication Date Apr 7th, 2015

Print length 192 Pages

Weight 304 grams

Dimensions 20.50 x 15.20 x 2.00 cms

Product Classification: Sales & marketing Sales and marketing Advertising

KSh 2,700.00

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Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.

How to get someone, somewhere, to do something.

The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.

Get Seducing Strangers by Josh Weltman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Workman Publishing and it has 192 pages.