Selling Britishness : Commodity Culture, the Dominions, and Empire
Book Details
Format
Hardback
ISBN-10
0228010519
ISBN-13
9780228010517
Publisher
McGill-Queen's University Press
Imprint
McGill-Queen's University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 26th, 2022
Weight
600 grams
Dimensions
16.00 x 23.50 x 2.00 cms
KSh 20,150.00
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From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."
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